Why is it called Treasure Valley?
The name dates back to the 1950s, when local business leaders coined it to highlight the area’s agricultural richness, natural resources, and community spirit. Today, it reflects not just farmland and opportunity but also the lifestyle and growth that define Southwest Idaho.
Origins of the Name
In 1959, the Boise Chamber of Commerce and other civic leaders began using the name “Treasure Valley” to promote the region. The “treasure” originally referred to fertile farmland, irrigation potential from the Boise River, and the economic promise of the growing region.
Over time, the meaning has expanded. Today, the Treasure Valley represents not just agriculture but also cultural amenities, job growth, and access to some of the best outdoor recreation in the West.
What Makes the Valley a Treasure Today
- Agricultural foundation: Still a hub for farming, ranching, and vineyards.
- Economic growth: A strong job market with a growing tech sector.
- Outdoor access: From skiing at Bogus Basin to rafting the Payette River.
- Cultural life: Boise’s music, food, and arts scene.
Abmont Realty Group’s Local View
Living in the Treasure Valley means being part of a community that balances progress with natural beauty. Abmont Realty Group, based in Eagle, helps buyers and sellers navigate this special place with local expertise and personal service.
Curious about making your move to the Treasure Valley? Call Abmont Realty Group today at 208-789-4320.